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Survey Shows Slovaks as Avid Online Shoppers
Monday 05 April 2010 Zoom in | Print page
Bratislava, April 5 (TASR) - Slovaks are well above the European average when it comes to shopping online, and the vast majority of them say that they're ready to buy via the internet nearly all kinds of items, a survey called Barometer has revealed.
The survey was carried out by Cetelem (France) in 12 European countries in December 2009.
"Out of all participating European countries, consumers in Slovakia are at the very top. Many Slovaks are willing to buy online nearly everything. More than 80 percent of them are ready to buy household appliances, furniture and clothing on the internet, while the European average is around 50 percent," Pascal Roussarie of Cetelem said.
According to Roussarie, the rapid increase in the use of the internet in Europe - and in Slovakia in particular – is changing customers' behaviour, with the net becoming a tool in seeking the best product in terms of the ratio of quality and price.
With a 55-percent rate of internet users per population in Slovakia, the country tops states like Poland (52 percent), Italy (50 percent), the Czech Republic (49 percent) and Portugal (42 percent).
The rising popularity of internet shopping was obvious in the revenues of internet retailers such as cetelem.sk, hej.sk, hop.sk, mall.sk, martinus.sk, obchodny-dom.sk and pelikan.sk, which saw their orders increase by 29.2 percent year-on-year in 2009.
A total turnover of the aforementioned internet retailers, all members of the Slovak Association of Electronic Commerce (SAEC), reached €65.39 million in 2009 - with 402,397 registered orders. The number of customers was growing at a faster rate than the value of products purchased and services rendered over the internet. This means that internet shopping in 2009 attracted new customers who appreciated lower prices (in comparison with regular shops) during the crisis.
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